Expertise Across Platforms
Scaling SEO for the world's best tech
Most eCommerce SEO fails because it treats rankings as the finish line.
The real goal is profitable growth.
The Development Agency builds SEO systems that improve visibility, capture demand, and turn that demand into sales.
Customers Can't Find You
If your products and categories do not show up when buyers are ready to purchase, competitors collect the sales. We improve visibility for commercial searches that drive revenue, not empty traffic.
Traffic But No Sales
Some stores attract visitors, yet checkout stays quiet. We align keyword intent, page experience, and trust signals so organic visits turn into purchases.
Best Products Losing Rank
Top sellers often rise, drop, then get stuck in position 4 to 12. We strengthen your hero pages with authority, internal linking, and content depth so performance holds.
Missing From AI Search
Search is shifting. Buyers ask questions in AI tools before they commit. We structure your site so products and brand answers get picked up in AI-led results.
Customers Drop Before Buying
Growing sessions without revenue usually points to funnel leakage. We reduce drop-offs by improving collection navigation, speed, and the path to checkout.
Missing Free Shopping Sales
Many stores leave money on the table by under-optimising free Shopping visibility. We improve feed quality and schema so your range shows up consistently.
The eCommerce
Revenue Framework
We do not just "do SEO." We execute a unified growth system that bridges the gap between search visibility and checkout completions.
Market & Keyword Intelligence
Identify where real commercial demand exists and how competitors capture it.
- Buyer intent & keyword mapping
- Competitor gap analysis
- Revenue-focused search modelling
CRO-Driven SEO Wireframing
Design page structures that rank and convert at the same time.
- SEO-friendly page templates
- Conversion path optimisation
- Internal linking architecture
Product & Category Page SEO
Turn product and collection pages into high-performing revenue assets.
- Commercial on-page optimisation
- Category hierarchy structuring
- SERP feature targeting
Technical SEO & Site Performance
Remove technical barriers that limit visibility and scalability.
- Core Web Vitals optimisation
- Crawl & indexation control
- Site architecture refinement
Content & Programmatic SEO
Scale search visibility with structured, high-intent content systems.
- Buying guides & comparison pages
- Programmatic page templates
- Topical authority development
Authority Building & Link Acquisition
Strengthen domain trust and competitive positioning.
- Digital PR & link earning
- Brand mention growth
- Relevance-based backlinks
AEO / GEO (LLM Optimisation)
Prepare your site for AI-driven and conversational search visibility.
- Entity & semantic optimisation
- AI-ready content structures
- LLM visibility strategies
CRO, Upsell & AOV Optimisation
Increase revenue without increasing traffic.
- Upsell & cross-sell systems
- AOV optimisation strategies
- Behaviour-driven UX improvements
Checkout & Funnel Optimisation
Eliminate friction where most revenue is lost.
- Cart abandonment reduction
- Checkout UX optimisation
- Funnel leakage analysis
The Growth Roadmap
We do not rely on guesswork or trends. We build sustainable marketing infrastructure that turns strangers into customers.
Audit & Diagnostics
We start by looking under the hood. We identify technical gaps, missed keyword opportunities, and exactly where your competitors are beating you.
Strategy & Planning
We build a tailored plan. We select the right mix of channels—from Google Ads to Content—to hit your specific revenue targets.
Execution & Launch
Our local team implements the strategy. We handle everything from ad creatives to technical site fixes, ensuring a smooth, high-impact launch.
Optimise & Scale
Data dictates our next move. We continuously test and refine your campaigns to lower costs and increase conversion rates over time.
Because ecommerce SEO should generate revenue, not just rankings.
At The Development Agency, we build growth systems that turn organic search into a predictable, scalable revenue channel. We do not chase vanity metrics. We focus on what moves the business forward.
We Optimise for Revenue, Not Reports
Every decision we make is tied to sales, profit, and return on investment. If it does not impact revenue, it does not make the roadmap.
Built Specifically for Ecommerce
Our strategies are designed for product-driven businesses, not generic websites. We optimise the full journey from search to checkout.
SEO and CRO Work as One
Traffic without conversion is wasted opportunity. We combine search visibility with conversion optimisation so growth is real, not theoretical.
Technical Strength Meets Commercial Thinking
We fix performance issues while improving what sells. This ensures your site scales smoothly and converts consistently.
Designed for the Future of Search
We optimise for modern discovery, including AI search and conversational buying paths. Your brand stays visible as search behaviour evolves.
Clear, Data-Led Execution
No vague strategies or black-box work. You get clear priorities, transparent reporting, and decisions backed by data.
Built for Brands That Want to Scale
We work with ecommerce brands that are serious about long-term growth. If your goal is to build a profitable, defensible organic channel, we are the right partner.
Real eCommerce brands. Real results.
See how we have helped Australian eCommerce businesses solve critical challenges and achieve measurable growth.
Scaling EzyDog Australia for Growth and Revenue
EzyDog Australia needed stronger SEO foundations and better site structure. We rebuilt their Shopify store with SEO-first architecture, resulting in a dramatic lift in organic performance.
Traffic Growth
Revenue Growth
Conversion Rate
Platform
Scaling Town & Country Covers for SEO Rankings
Town & Country Covers needed stronger SEO foundations and conversion-focused UX. We streamlined their vast product catalogue for high-intent search visibility.
Traffic Growth
Revenue Growth
Conversion Rate
Platform
Frequently Asked Questions
How long does it take to see results from ecommerce SEO?
Most ecommerce brands start seeing measurable improvements within 8–12 weeks, with stronger revenue impact building over 3–6 months. We focus on early wins first while laying the foundation for long-term growth.
How is your approach different from a typical SEO agency?
Most agencies optimise pages and send reports. We build a growth system that connects visibility, conversion, and revenue so SEO becomes a profit channel, not just a traffic source.
Do you work with Shopify and other ecommerce platforms?
Yes. We work across Shopify, WooCommerce, and custom ecommerce platforms. Our strategies are built specifically for product, category, and checkout-driven websites.
What if we already have an in-house marketing or SEO team?
We frequently work alongside internal teams. We plug into your existing workflows, provide strategic direction, and support execution where needed without replacing your team.
Is this a one-off project or an ongoing partnership?
Ecommerce SEO works best as a long-term growth channel, not a one-time fix. We operate as a growth partner, continuously improving performance as your market, products, and competitors evolve.