Case Study

How We Scaled EzyDog Australia's Shopify Store

Traffic Growth

121%3 months

Revenue Growth

85%Improvement

Conversion Rate

3.5%%Higher

Client Overview

EzyDog Australia is a premium dog gear brand selling harnesses, leashes, and travel accessories through Shopify. As organic traffic started growing, the store needed stronger SEO foundations, better site structure, and a conversion-focused user experience.

We partnered with EzyDog Australia to rebuild their Shopify store into a scalable, SEO-led, and revenue-driven platform that supports long-term growth.

The Challenge

1. Poor Rankings and Low Visibility

Core product and collection pages were not ranking for buyer-intent keywords. Weak technical SEO, thin category structure, and limited internal linking reduced organic reach.

2. Low Conversions from Poor UI/UX

Traffic that did land struggled to convert. Product layouts were not optimised for decision-making, and navigation did not support clear buying paths.

3. Poor Site Architecture and Navigation

Collections were not structured around search demand. Users had difficulty discovering related products, and internal linking was inconsistent.

Our Solution

SEO-First Site Structure

• Rebuilt collection hierarchy around buyer-intent keywords
• Fixed technical SEO issues affecting indexation
• Implemented structured internal linking
• Optimised product and collection metadata

Conversion-Focused UX Improvements

• Redesigned product and collection layouts
• Improved navigation clarity and product discovery
• Built upsell and cross-sell logic
• Simplified buying paths to reduce drop-offs

Shopify Development & Performance

• Cleaned theme logic and removed heavy scripts
• Built reusable Shopify sections and components
• Improved page load speed
• Added dynamic content blocks for merchandising

The Results

121% YoY Traffic Growth

Organic sessions more than doubled through SEO-led architecture, technical fixes, and improved internal linking.

85% YoY Organic Revenue Growth

Higher rankings for buyer-intent keywords and stronger product discovery drove sustained organic revenue growth.

Organic Conversion Rate: 3.5%

Up from 2.2% YoY. Conversion performance improved through UX upgrades, better navigation, and more qualified traffic.

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