Need for Personalised Engagement

Brands were seeking efficient ways to understand their audience preferences to deliver personalised content. The existing methods lacked the ability to offer actionable insights into audience behaviour.

Competitor Monitoring

A key challenge was offering brands a tool to keep track of competitor performance on platforms like Facebook and Instagram without manual effort.

Scalability and Performance

Developing a seamless application that combines a robust backend, real-time analytics, and a user-friendly interface required a reliable tech stack to ensure consistent performance.

Enhancing Cross-Channel Interactions

Businesses needed to streamline interactions across multiple platforms while ensuring uniformity in messaging and tone.