Case Study

How We Consolidated EzyDog Europe

Traffic Growth

121%3 months

Revenue Growth

85%Improvement

Conversion Rate

3.5%Higher

Client Overview

EzyDog Europe serves customers across Germany, France, Italy, Spain, and the Netherlands. Each market previously operated on separate country-specific domains and platforms, creating operational complexity and fragmented SEO signals.

As part of a major infrastructure upgrade, EzyDog Europe needed to merge all regional stores into one unified Shopify platform without losing organic rankings, traffic, or revenue.

We partnered with EzyDog Europe to consolidate multiple country sites into a single, scalable Shopify store while handling international SEO, hreflang, and site architecture with extreme care.

Germany

France

Italy

Spain

Netherlands

The Challenge

1. Merging Multiple Country Sites Into One Shopify Store

Each market had its own URLs, content structure, and SEO equity. A poorly executed merge would cause massive ranking losses, traffic drops, and revenue decline across multiple countries.

2. Hreflang and International SEO Complexity

Each country required correct language and regional targeting. Incorrect hreflang setup risked wrong-country rankings, duplicate content issues, and diluted SEO signals.

3. Organic Traffic and Revenue at Risk

Germany, France, Italy, Spain, and the Netherlands all had existing organic visibility. Any mistake during consolidation could break regional rankings overnight.

4. Conversion Friction from UI/UX and Navigation

The previous setup created inconsistent layouts and discovery paths across countries. Navigation and buying flows needed standardisation without harming SEO structure.

Our Solution

One-Store Multi-Country Shopify Architecture

• Built a clean sub-folder structure for each country
• Consolidated all regional content into one Shopify store
• Preserved country-specific URLs and metadata
• Implemented clean redirect logic from old domains

International SEO and Hreflang Setup

• Implemented full hreflang logic for all languages and regions
• Added x-default for global targeting
• Fixed canonical logic across all country folders
• Ensured correct indexation per market

Zero-Loss SEO Migration Strategy

• Mapped every old country URL to new Shopify paths
• Implemented 301 redirects for all migrated URLs
• Preserved internal linking structure
• Monitored rankings and indexation across all countries

UX and Shopify Development Improvements

• Standardised product and collection layouts
• Simplified navigation and discovery paths
• Improved mobile interaction flow
• Reduced friction in product discovery and checkout
• Built modular Shopify components for stability and speed

Key Achievements

5 Countries Consolidated

Unified Shopify platform serving Germany, France, Italy, Spain, and the Netherlands.

Zero-Loss Migration

All regional rankings and organic traffic preserved across all countries.

Correct Hreflang Setup

Full international SEO implementation ensuring proper language and regional targeting.

Standardised UX

Consistent layouts, navigation, and checkout flows across all regional stores.

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