EzyDog UK Case Study
Client Overview
EzyDog UK is the British eCommerce store for the global premium dog gear brand. The store serves local customers with UK-specific products, pricing, shipping, and content. Organic search plays a major role in revenue and customer acquisition.
As part of a platform rebuild and structural upgrade, EzyDog UK needed to migrate their Shopify store without losing any SEO value, rankings, or organic revenue.
We partnered with EzyDog UK to execute a zero-loss SEO migration while improving site architecture, UX, and long-term SEO foundations.
The Challenge
Preserving SEO Equity during Migration.
The primary objective was to ensure that the transition to the new platform did not negatively impact the brand's established search engine rankings or organic revenue streams.
Our Solution
Strategic Migration Approach
- • Comprehensive URL mapping and 301 redirect strategy.
- • Technical SEO audit and metadata optimization.
- • UX/UI overhaul for improved path-to-purchase.
The Results
Migration With No SEO Loss
The new Shopify platform launched without drops in organic traffic, rankings, or indexed pages.
Stable Organic Traffic and Revenue
Organic sessions and revenue were retained through launch, protecting existing growth momentum.
Organic Conversion Rate: 6%
Way above the average pet eCommerce benchmark. Conversion performance improved through cleaner UX, reduced friction, and better product discovery.
Lower Conversion Friction from UI/UX
Clear navigation, consistent layouts, and simplified buying paths increased completed checkouts without sacrificing SEO equity.
