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Your website is a strong marketing tool.
It's your sales pitch, product or service rack, business card, and portal to communicate with your customers. These are the facts that make or break your business online and off. When you think of your website this way, you might want your website to be top-notch.
Are you thinking of redesigning your website?
If your website is generating leads and conversions, redesigning your website is not mandatory. Most users love smooth, fast-loading and easy-to-navigate websites. If your website is performing below this bare minimum and you think it can be better, it's time to redesign your website.
Are you waiting for the right time or signal for your website redesign? It's a clear sign if,
Not sure about the advantages of website redesign? It might be the revival your website needs to portray the true potential of your business online. Here are the key reasons most of the companies to redesign their websites;
Redesigning a website is not a joke. It is almost the same as revamping your house. There is always a reason that led you to take this major step and you have to make sure your goals are satisfied. It's a one-time thing and if it goes wrong, your website redesign is worthless.
So, as pioneers in website revamping, we listed some critical things you should do before diving into it.
Before diving directly into the website redesign, you have to decide what is working and what is not in your existing website. Use analytics to see your most engaged pages and CTAs.
Check the ranking of your primary keywords. This helps you change the unnecessary features while preserving the ones that work fine for you. You have to follow the data-driven insights rather than just your gut intuitions.
Every project should start with clear goals, and your project is no different. While redesigning your website, you first must set your marketing and SEO goals rather than only focusing on flashy interfaces.
Flashy interfaces won't attract users? No, it does. But if you are only focusing on stuffing your website with graphics but not on functionalities, you are missing the point of redesign.
Your primary goal should be keeping your website marketing and SEO friendly. This is what gives you leads and conversions. Set goals and objectives you want to achieve through your new website. It might be a better user experience, increased conversions or enhanced branding.
Before redesigning your website, it's crucial to identify your target audience and their needs and preferences. They are the ones who are likely to interact with your website, so you should tailor your website to their specific needs.
Start by conducting market research to gather information about your target audience, including demographics, interests and online behaviour. This will help you understand what they are looking for in a website and how you can best meet their needs.
Once you have a clear picture of your target audience, you can use this information to inform your redesign. You can redesign your navigation, contents and functionality to encourage your users to engage with your brand.
Again, choose the technology stacks based on your website's goals and requirements. This includes selecting a CMS(Content management system), programming language and frameworks. This will ultimately decide the performance and reliability of your website in the long run.
When it comes to design, consider what best reflects your brand and appeals to your target audience.
Create a user-friendly interface that makes it easy for users to navigate and find what they are looking for.
Choose the colours, fonts, and imagery that aligns with your brand and enhance the user experience.
This process will make sure your website is both appealing and functional, helping you achieve your goals.
Suppose your website is not visible online and won't reach users; there is no point in redesigning it. So, keeping your website super SEO-friendly is crucial.
There are many strategic ways to do that. Some of the important factors are:
Who are the most valid sources to gain insights into what works in your industry, and how can you improve it? Your top competitors. So, identify your main competitors and identify their websites.
Pay attention to design, layout, content strategy, SEO tactics, social media presence, and overall user experience. This process helps you identify how they are handling marketing efforts. Also, it provides you with a framework to implement on your website.
It is equally important to identify their weak points and improve in that area to outstand them in your industry.
Sure, your design artistically influences your users but your content is the one that does it directly. That's why your content is the king of your website. You have to update your content to make sure it remains relevant, accurate, and engaging.
Start by conducting a content audit to understand the weaknesses and strengths of your content. If your content is already ranking high on the search engines, good for you. If not, optimize your content, making it SEO-friendly, easy to read, and matching the search intent of the users.
Consider adding new content to your website to keep it fresh and engaging for the visitors.
Include a clear and compelling call to action throughout your website to encourage your visitors to take the next step.
The CMS you choose will decide the flexibility of your website. It's essential to evaluate your CMS to ensure your new site not only looks great but also provides value to your visitors and helps you achieve your goals.
Different factors that you should consider while evaluating your CMS:
Redesign is definitely not an easy task. It demands so much time and effort to make it happen successfully. If went wrong, it will damage your website, money and whole effort. But, if you already did your research and know the do's and don'ts clearly, it can be an entertaining journey to success.
If your expertise isn't in website redesign and you want an expert to handle it, we would like to introduce ourselves. We are The Development Agency, pioneering in this field for over a decade. From constructing a website from scratch to revamping it, we ensure smooth digital transformation. Reach out to us if you want to check possibilities or just want to say Hi.