Nowadays, it’s extremely important for any business to have a nice-looking, easy-to-use responsive website. Many people, while doing their research, check your company’s online presence along with your competitors’ before they call you or fill out a “request a quote” form.  Your audience’s first impression of your business is based almost exclusively on your website, so redesign your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.

A website redesign always implies a lot of work. It doesn’t matter if you do it yourself or hire a freelancer or agency to do it for you. A redesign not only involves time but also an allocated budget. The best part, though, is the excitement of having a brand-new online presence at the end of the process that you will be proud to show everyone.

Here are some reasons that may help you determine the right time to invest in a redesign of your company’s website.

It looks outdated

Companies go through a redesign process for different reasons, but the main one is the old-looking site. You will not believe how many companies still have websites that look like they were done decades ago. Even people with no experience in web design can tell they’re outdated. This could hurt the business, especially if users are choosing between several competitors. Consumers will most likely go with a company that has a nice-looking, easy-to-use website because it provides the assurance that the company is growing and on top of the latest trends and technologies.

It is not responsive and does not provide a seamless experience across all devices

It was so easy for companies to maintain their desktop-only sites several years ago when people didn’t use their mobile devices to shop, order food, do research and connect with their friends. Nowadays, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices. And they expect a seamless experience from all of these entry points. They want to make sure that if they saved the product in their cart on mobile, it is still there when they go to the site on their laptop. They want to be able to do the research on their phones and share the information they’ve found with friends and colleagues. And you may lose these people as customers if your site does not provide a smooth experience across all devices.

It has a bad user experience and is hard to navigate

How often do you check what your competitors are doing? Once a year, once a month, daily? Unfortunately, many companies don’t pay enough attention to their competition until it’s too late. The technology is evolving and changing so fast. Someone who is on top of the latest trends and understands users’ behavior could move far ahead in the game. Always do your research and see what people in your industry are doing on their sites, check the new features they’ve implemented see what big players are doing and implement that functionality to provide the best experience to your users and convert them into customers. When you create a new site for your company, always make sure to build it so that it can grow with your business and you can add additional features and functionalities without the need to redo the entire site.

It does not reflect your latest business and marketing strategy

There have been many times when I’ve talked to people at companies and learned that their business strategy has changed or they’ve launched new products and services, but none of these things are reflected online. It’s important that your site reflects your current strategy and service offerings so you don’t lose customers to your competitors. This is especially important if you know that your potential clients go to your website before they give you a call or write you an email request. They need to see the current state of your business, and if your online presence is not reflecting that, it’s time to redesign.

Your website is meant to bring your business. If it’s not doing that, it’s time to determine why not and make necessary changes. Do you think you’re in need of a website redesign? Get in touch today!



When you are developing mobile experiences, you really have three options including Native Mobile App which integrates with one of the main mobile operating system (e.g. iOS, Android), Mobile Web App (a website, usually in HTML 5, that mimics an app) or a Hybrid Mobile App which is somewhere between the latter two.  Generally, Native Apps will gives the best experience due to their ability to use the most device-specific functionality (e.g. gestures, geolocation, access to the camera). Mobile Web Apps provide a positive user experience. But it does suffer due to its lack of specificity. However, they’re easy to build and easy to update. Plus, anyone can use them regardless of device. And Hybrid Apps combine the benefits of both. Here are some of the core benefits of Hybrid Apps.

Unified Development

By far the single biggest advantage that Hybrid Mobile Apps can offer is the unified development. Companies can save a substantial amount of money that would otherwise have to be spent on developing and maintain separate code bases for different mobile platforms. They can develop just a single version and let their Hybrid framework of choice do the heavy lifting and ensure that everything will work flawlessly. Then, of course, directly leads to lower cost of development and, potentially, greater revenue.

Cost Effective

With Hybrid App development, you get to build a common code for different native platforms by just investing all for once. Besides, unlike native app development, it saves you from putting in a lot of effort and demands less time to keep a check on things and track development separately for different versions of your app product. And of course, with that, the more platforms you target the more cost-effective it gets.

Efficient Scaling

Hybrid applications are cross-platforms applications which are compatible with multi platforms and can be operated a number of devices. This makes the apps developed by Hybrid technology are easier to scale and develop comparing to native applications.

Resources Availability

Hybrid mobile app development utilizes web technology in order to build applications which make resources easily available to develop an application. Cost and resources need to develop Hybrid app are easily accessible by the organizations. There is no need to invest a big amount of money in developing an application as hybrid applications are cheaper than native apps.


There is no need of any kind of argument regarding the speed of Hybrid applications as they work faster than a native application. In case you need to reload or refresh the data again and again Hybrid application are too quick unless it requires high-resolution graphics. It works faster even in slow internet connection.

Offline Use

Like native apps, hybrid mobile apps use the device’s API to store some data offline. That’s a big advantage for users who are watching their data consumption or have poor connectivity, and is a big drawcard for users on the go. Passing in and out of coverage, using your app in transit or on a plane, or even just a desire to roaming charges will all suppress app use if you require an internet connection.

Hybrid mobile apps have their place in every situation where fast development is the main priority or where the high cost of targeting each platform with an individual native application would be downright prohibitive. Big players and companies who need to stay on top of the latest development are not likely to sacrifice performance and control. However, it may be just a matter of time before Hybrid application frameworks reach such a high level of maturity that all previously mentioned negatives eill simply disappear.



Android is home to 2 billion devices in the world. With such a huge base, a big number of Android users will be logging into Android store adding more to the app ecosystem. Such huge numbers imply that App developers and app publishers must know everything that goes on in Google Play.

Any changes made to the Google Play store affect everyone. It is best to be updated and prepared for any changes. Let’s look at some of the recent changes to the Google Play store.

The top developer program has been discontinued

Google has stopped the top developer program and the chosen apps are now displayed with the Editor’s Choice badge. The main aim was to focus more on individual games and apps that are worth noting. The idea behind this was to select apps with top quality.

Android excellence collections

Android excellence is an expansion of the play store in order to feature a collection of apps that gives amazing experience by utilizing many of Google’s best practices. To appear in this section, the app must have great design, technical performance, device optimization etc.

Google is back with play awards

It is an annual award that recognizes outstanding developers for making quality apps and games, adopting new platforms and driving innovation. The requirement for participating in the awards is five-star rating and exceptional technical performance.

Google updated its play store icon

Earlier this year, Google went all minimal with its designing. The Google Play Store icon got a revamp when Google decides to drop the grey bag you see in the icon above. The new icon has the colorful triangle with rounded edges. The new icon was first started with the Pixel devices and now it comes, to begin with, all devices.

Google introduced a new security system

Google has introduced a new security system which routinely scans every app on your Android device for security. The security system will continuously update apps. If it finds any threats activities, steps will be taken against it. Play Protect will also warn you about apps that are not downloaded from the Play store. Just to ensure your Android device and data are safe.

What is digital marketing and why is important ?

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