Flawless Website Development, Seamless Development Process

Whether you are a startup with a groundbreaking website idea or an established business looking to revamp your online presence; we build your website. We assure you that your website is functional and yet resonates perfectly with your business goals. What do we do differently from others? Permit us to take you on a streamlined journey of phases of our website development process.

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Discovery and Requirement Analysis

Whether you are a business with vision only or already have the blueprint of your expectations documented, we are here to build a website the way you want it, ensuring optimal performance and enhanced brand identity.

Initial Consultation

Initial Consultation

During this step, we mainly focus on understanding. Understanding your business objectives, ideas, and expectations; understanding the dynamics of your competitive market; understanding the latest trends your users are mostly attracted to; and understanding the foundations of our development process effectively.

Tech Stack Selection

Tech Stack Selection

This is where we involve the expertise of our developers and designers. That is to analyze our requirements and expectations thoroughly and decide on the set of technologies that build our website. This is crucial as it impacts the performance and functionality of the website.

NDA Signing

NDA Signing

Where most of the clients and agencies don't take this process seriously, our whole development process revolves around it. We facilitate our clients with different engagement models and sign a contract based on them. This step is non-negotiable because it decides the budget, timeframe, and scope we will be chasing throughout the development process.

Planning and Wireframe Design

Planning and Wireframe Design

Once all is set, we move into another step: Sitemap and Wireframe design. During this process, we will plan on the essential features and functionalities and design a wireframe based on it. This step helps with UI/UX design and gives a basic idea about our website design.

UI/UX design and Prototyping

“Design is not just what it looks like and feels like. Design is how it works”- Steve Jobs.
With the completion of the wireframe design, the design process initiates. This is the most crucial step that impacts brand identity, generation of web traffic, and leads. The aesthetics and usability of the user interface are what decide user engagement, and we work on that part of the website during this phase.

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UX Design

Do you remember us gathering all the essential information and data related to our potential customers & the dynamics of the market? Here, we use that information to create intuitive, efficient, and delightful interactions between users and digital interfaces.

UI Design

It’s now time to bring our UX design to life. How do we do that? Well, we work on the enhancement of the visual aspects maintaining consistent brand identity throughout all the interfaces. Our creative designers play with colours, typography, and graphical elements to decorate interfaces for enhanced user experience.

Prototyping and Iterative Design

Sometimes, we might be satisfied with our design but not our potential customers and that is what matters the most. So, prototyping our design and exposing it to selected users can generate great real-life feedback. We redesign our UI/UX for maximum responsiveness, usability, and performance.


This is where our website starts to take shape with the initiation of coding. The development phase is the most important, exciting, and challenging part of the development process.

Quality Analysis and Testing

You might be asking yourself, Why is this step repeating in every phase and there is another dedicated phase for it? Well, this is how much we value this process. Testing every process is crucial to identifying possible issues and bugs and fixing them right away. However, we also conduct post-development testing to fix bugs, issues, and performance bottlenecks that might harm the overall user experience of the website. Moreover, this process helps us to test our website in every possible scenario and edge case.
Here are some of the key testing we do post-development:
Unit Testing
Manual Testing
Automation Testing
Performance Testing
Functional Testing
Security Testing
Compatibility Testing
Usability Testing

Deployment and Launch

This is the most rewarding part of our development process, as we get to experience first-hand reviews and feedback from real-life users. This phase concludes in these four steps:

Support and Maintenence

After the completion of development and launch, this step is to optimize the performance of the website in a competitive world. Only developing and launching the website won't take you anywhere. It would rather be the waste of development cost and time. The website needs to get proper support and maintenance to grow and lead to the objective of its development. In this stage, we ensure the functionality, security, and performance of the website by:

  • Regular Updates and Backups
  • Security Monitoring
  • Performance Optimization
  • Content Updates
  • Continuous Monitoring and Analytics


Contact us for Any Questions

Connect with us to transform your idea into reality. Share your thoughts, queries, questions, and feedback. We would love to hear from you.

Contact: Sydney, Australia

+61 2 80061261
5/1, Margaret St, Sydney NSW 2000

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